What is affiliate marketing?

by Eric on September 9, 2009

Affiliate Marketing

Affiliate Marketing is an agreement between business owners.

A large portion of this blog (internetpoop) will be dedicated to reviewing, discussing, and otherwise blogging about various aspects of affiliate marketing. Yet before we can get into the nuts and bolts and start talking about specific types of affiliate marketing it’s important that everyone is aware of just what affiliate marketing really is.

Affiliate marketing is simple… it’s merely the idea that Company “A” will pay Company “B” to promote Company “A”’s product and or services on Company “B”’s website.

I.e., Company A pays Joe Webmaster (Company B) to promote Company A’s products on Joe Webmasters website(s).

Normally Joe Webmaster only gets paid from Company “A” if a sale is made via Joe Webmasters website, but there are exceptions to that rule as well.

Affiliate marketing can be a very rewarding and profitable business. Obviously the more traffic your website(s) get on a daily basis the more you might stand to profit on affiliate programs, therefore other topics such as search engine optimization (SEO) and social networking go hand in hand with affiliate marketing. There are literally hundreds of thousands of companies that offer affiliate programs on the internet and it can be difficult to find and manage these affiliate programs, therefore companies such as clickbank and pepperjam offer affiliate management solutions. Managed solutions such as these offer tools for website owners to sign up for hundreds of affiliate programs and track results all in one handy location. Yet limiting yourself to only these managed solutions would be unwise because some of the most profitable affiliate programs such as the eBay Partner Network and Google Adsense have their own account management tools.

Most affiliate marketing professionals use ALL of these tools as well as many others. InternetPoop.com will cover, review, and discuss a wide variety of affiliate marketing options in future blog posts.

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